Privacy Policy

1. Introduction

LANDSUN LTD (Company No. 16617921) is committed to protecting your privacy and ensuring that your personal data is handled in accordance with applicable data protection laws, including the UK GDPR and Data Protection Act 2018.

This privacy policy explains how we collect, use, disclose, and protect your information when you visit our website, use our services, or interact with us.

2. Data Controller

3. Information We Collect

3.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

• Name, email address, phone number, and company information
• Professional role and industry sector
• Communication preferences and inquiry details
• Any other information you choose to provide in forms or communications

3.2 Information Collected Automatically

When you visit our website, we automatically collect certain information:

• IP address, browser type, and device information
• Pages visited, time spent on pages, and navigation patterns
• Referring website information and geographic location
• Cookies and similar tracking technologies

3.3 Information from Third Parties

We may receive information about you from third parties, including business partners, marketing platforms, and publicly available sources.

4. How We Use Your Information

We use your information for the following purposes:

• To provide and improve our AgriTech B2B SaaS platform and services
• To respond to your inquiries and provide customer support
• To process transactions and manage business relationships
• To send you updates, newsletters, and marketing communications (with your consent)
• To comply with legal obligations and regulatory requirements
• To protect our rights, property, and the security of our platform
• To analyze website usage and improve user experience

Legal Basis: We process your personal data based on legitimate interests, contract performance, legal obligations, and consent where applicable.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including:

• Customer data: Retained for the duration of the business relationship plus 6 years
• Marketing data: Retained until you unsubscribe or 2 years after last interaction
• Website analytics: Retained for 26 months
• Legal and regulatory data: Retained as required by applicable laws

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption of data in transit and at rest
• Secure access controls and authentication
• Regular security assessments and monitoring
• Staff training on data protection
• Third-party security assessments
• Incident response procedures

7. Your Rights

Under UK GDPR, you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to certain processing activities
• Rights Related to Automated Decision Making: Challenge automated decisions

To exercise these rights, contact us at privacy@landsunuk.com

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. Cookies help us:

• Remember your preferences and settings
• Analyze website performance and usage
• Provide personalized content and marketing
• Maintain security and prevent fraud

You can manage cookie preferences through your browser settings. Essential cookies cannot be disabled as they are necessary for website functionality.

9. Third-Party Disclosure

We do not sell your personal data. We may share your information with:

• Service providers who support our operations (under confidentiality agreements)
• Business partners and suppliers (only as necessary for service delivery)
• Regulatory authorities and law enforcement (when required by law)
• Professional advisors (lawyers, accountants, etc.)

All third parties are required to protect your data and use it only for specified purposes.

10. International Data Transfers

As we operate internationally, your data may be transferred to countries outside the UK and EU. We ensure appropriate safeguards are in place for such transfers, including standard contractual clauses and adequacy decisions where applicable.

11. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

12. Contact Information

If you have any questions about this privacy policy or our data practices, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data appropriately.